NESPRESSO Germany has recently proven that it is possible to create a promotional stir outside conventional and spectacular event formats. The Nestlé subsidiary commissioned the event agency VOK DAMS Wuppertal to implement a window display on the Zeil, Frankfurt’s prominent shopping high street.This project marks the continuation of the collaboration between NESPRESSO and VOK DAMS, thus ensuring NESPRESSO’s uniform presence in Germany.
The two companies began their collaboration with the product launch of NESPRESSO’s Citiz coffee machine range. The launch has been awarded numerous prizes. For example, it received the renowned Galaxy Award, the if-Communication Design Award, and the EVA Award.
In the context of this product launch, VOK DAMS had already planned and implemented several different window displays for NESPRESSO.
