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Online promotion of Expo 2010

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An online “Expo Community” has been built at 51hahua.taobao.com, which features interaction, Expo knowledge promotion and philanthropic activities.

Netizens are able to share their Expo-related experiences and feelings at the Website, which will take a close look at pavilions. Online shoppers can purchase licensed products with discounts.

Taobao, China’s largest online shopping site that operates the Website, will call for its registered users to donate to poor children. Expo 2010 mascot Haibao toys will be presented and a foundation has been set up to provide a chance for children to tour the Expo site.

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Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.