A partnership between First Choice and TripAdvisor® launches today that enables travellers on FirstChoice.co.uk to benefit from user reviews and ratings from the world’s largest travel website.
FirstChoice.co.uk will feature TripAdvisor’s user-generated content, including hotel reviews, allowing customers to make more informed hotel decisions based on fellow travellers’ feedback.
Nathan Timmins, head of online marketing at Tui UK and Ireland, said: “We want our visitors to have the best online experience possible, this is why we’ve introduced TripAdvisor reviews and ratings to our site.”
“Customers will now have all the information they need about our holidays in one place and this new content will assist our visitors in making the best possible decisions, ultimately leading to a better travel experience.”
“Customers will now have all the information they need about our holidays in one place and this new content will assist our visitors in making the best possible decisions, ultimately leading to a better travel experience.”
Pollyanna Vincent, Partnerships Manager UK for TripAdvisor, commented “We are thrilled to extend our relationship with TUI further by partnering with First Choice. Their customers can now make the very best travel decisions through insight and feedback from the experiences of over 40 million real travellers.”
