LONDON, January 4, 2012 /PRNewswire/ — Saga Travel, the leading travel company offering global adventures for the over fifties, has become the first holiday company to feature Aurasma virtual technology into its brochures. Customers browsing 2012 brochures will be able to virtually visit Saga Travels’’ cruise ships in Norway and adventures in destinations including South Africa safari.
Hailed as the next way of communicating with customers, the Aurasma app is easily downloadable onto smartphones and capable of recognising images, symbols and objects, and delivering relevant content in real time. Content includes videos, animations, audio and webpages.
Using the smartphone, the technology combines image recognition and a conceptual understanding of the 3D world to recognize objects and images and seamlessly merge augmented reality actions into the scene. Without the need for barcodes or tags, the app is able to see its surrounding environment and make it fully interactive.
Susan Hooper, CEO, said “We’re always keen to stay at the forefront of new technological developments that enhance the customer experience, and increase the platforms from which we can interact with them. As the breadth of our holiday options has increased, it’s really exciting to be able to “take” customers on a journey before their real adventures begin”.
