- Since launching in 2018 campaigns have delivered increases of an average of up to 30% for over 50 tourism boards globally.
- Tourism Boards benefit from accessing 60,000+ B2B travel partners, together making 1.5 billion hotel searches daily via Hotelbeds.
- Each strategic campaign enables Tourism Boards to navigate the highly fragmented landscape of the global travel industry, targeting specific demographics in desired source markets.
Palma, Spain, 19 November 2019. Hotelbeds, the world’s leading B2B distributor of travel, has today confirmed the successful launch of an industry-first B2B service for destination marketing organizations (DMOs) globally to drive incremental tourism arrivals.
Leveraging the company’s technology, booking platform, and relationships with hoteliers and B2B travel buyers globally, Hotelbeds has to date already worked with over 50 tourism boards from around the world.
The result has been to increase room nights for target destinations by up to 30% on average – plus improving revenue performance – by attracting additional low- and shoulder-season visitors from international and domestic source markets globally.
Partner destinations receive access to the over 60,000 B2B travel trade buyers – such as retail travel agents, tour operators, airlines, and points redemption clients – who together make over 1.5 billion accommodation searches per day via Hotelbeds.
Due to the international reach of Hotelbeds – present in over 140 source markets globally, with the fast-growing Chinese market already the fourth biggest globally for the company – destination partners also benefit from receiving more international and long-haul arrivals. Bookings from international and long-haul source markets in turn deliver high-value customers who spend more in destination, stay longer, cancel less, return more often and book farther out than typical direct to consumer customer profiles (which tend to be highly domestic).
