Building a global city through business events

On 6 June, Business Events Sydney (BESydney) will host an event specifically focusing on the whys and wherefores of bringing business events to Sydney. It is also an opportunity to learn more about the impact proposed infrastructure projects in Sydney will have on the city’s future business events’ growth.
BESydney, as the official bidding agency for securing business events for Sydney, is anticipating significant infrastructure development and renewal in Sydney.

Jon Hutchison, BESydney CEO, says, “There are exciting plans on the drawing board, and underway, including the refresh and redevelopment of the Sydney Convention and Exhibition Centre and Darling Harbour precinct, the much discussed Barangaroo project, the refurbishment of Star City and other great new projects”.

“These developments are essential for Sydney to maintain its place as a leading international host city for corporate, professional and association conferences and exhibitions.”

Why this is important will be discussed at the Building a global city through business events seminar on Monday 6 June, including what is needed to maximise the opportunity presented by new government and new infrastructure.

Bringing together leading global experts from cities including Amsterdam, Vienna, Seoul and London, BESydney will examine the international business events environment, including Sydney’s future direction, the benefits of this industry beyond tourism, and its role in economic growth for the State.

The Premier of New South Wales, The Hon. Barry O’Farrell MP, has been invited to deliver a keynote address at the Leadership Lunch, outlining the New South Wales Government’s plans to support and ensure the ongoing vitality and vibrancy of Sydney’s business events sector.

Facilitated by The Hon. Bruce Baird AM, Chairman, Tourism and Transport Forum, international speakers include:

They will be joined by local business leaders:

BESydney, a partnership between the New South Wales Government and the tourism industry, promotes Sydney as a business events destination, identifies new event opportunities and competes to bring these events to Sydney. With two months to go until the end of the 2011 financial year, BESydney has secured 65 business events, expected to generate $183 million for the economy – 50% more than what was achieved this time last year. There is no sign of a slowdown.

“Sydney is embarking on a journey of transformation and renewal. It is a ‘new Sydney’ we are working towards. We are looking forward to new challenges and spearheading business development and marketing efforts to secure business events for the State,” said Mr Hutchison.

For more information about this leading industry event, please download the conference flyer here.