CREATIVITY AND INNOVATION DRIVES THE ‘FUTURE OF TECHNOLOGY’ AT EIBTM

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Dedicated daily sessions demonstrate how new technologies will impact the meetings industry

Creativity, innovation, Generation Y, the impact of social media and the future of technology in the meetings industry are to be tackled at EIBTM 2009 through the event’s popular daily Technology Hour sessions, sponsored by SpotMe (www.eibtm.com/techhour).

With a line up of international experts, the provocative and challenging sessions will take place at 13.00 each day from 1-3 December at Fira Gran Via, Barcelona, highlighting the ever shifting developments, trends and new technological products and services available to the industry.

The first technology hour session on Tuesday 1 December delves into the 2010 shopping list highlighting the hottest new technology products that ‘won’t break the budget’. Led by Samuel J Smith, Technology Consultant & Editor, Interactive Technology Blog and Rudd Janssen, Marketing Entrepreneur, ©TNOC, participants will be shown how to build a shopping list of new technology tools that can be used at future events. Maarten Vanneste, President, Meeting Support Institute will moderate the session.

Commenting on this session Samuel J Smith says: “The energy and enthusiasm surrounding event technology at EIBTM is amazing. Over the past months I have been reviewing the new tech tools and finding out what works and what doesn’t. We are going to talk about the items on that shopping list in the EIBTM Technology Hour.”

Generation Y – the youngest members of the meetings industry – and the importance they play in affecting what technologies are being used now and in the future will be tackled in the showcase debate on Wednesday 2 December. How does this new Generation want technology to be used? What technologies will motivate them to attend conferences and events? Will email become as quaint as the carrier pigeon or Morse Code? Rob Davidson, senior lecturer in Business Travel and Tourism, University of Westminster; Corbin Ball CMP, President, Corbin Ball Associates and Laurent Haug, LIFT Conference will lead this session, moderated by Martin Sirk, CEO, ICCA.

The technology focus on Wednesday 2 December continues at 14.05 with the opportunity to meet the winner of this year’s EIBTM WorldWide Technology Watch (delete winner), who will present a short overview of their winning technology product for the meetings industry. Each year, EIBTM seeks to find the latest, most innovative technology product for the meetings industry through this prestigious competition, where entries from around the world are judged by an international industry expert panel.

The final Technology Hour session on Thursday 3 December sees Corbin Ball, CMP, Corbin Ball Associates reviewing the current social media trends helping participants through the technology maze and identifying what’s hot for 2010. Follow Corbin Ball’s updates pre, during and post EIBTM on Twitter hashtag: eibtm09

Taking place in Conference Centre Room 4.2 there is no need to book for any of the technology sessions. However, it is advised that participants should arrive early, as seats are allocated on a first-come, first-served basis.

Interactive voting will be provided by iml (www.imlworldwide.com <http://www.imlworldwide.com> ) during the Tuesday session and by SpotMe (www.spotme.com <http://www.spotme.com/> ) during the Wednesday and Thursday sessions.

EIBTM Technology Hour speaker profiles, photos, their thoughts about the sessions, full seminar details and other information on EIBTM’s Technology Hour can be found at www.eibtm.com/techhour <http://www.eibtm.com/techhour> . Pre-registration for EIBTM 2009 is available at www.eibtm.com/register

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Author: Editor