Liverpool ‘top of the class’ with corporate and association market

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arenaliverpoolBT Convention Centre learns of new wins in education sector

Liverpool’s reputation as a conference destination is increasingly gaining worldwide attention as a series of education sector wins are announced at BT Convention Centre Liverpool, part of ACC Liverpool.  Among the bookings, new account wins are as prominent as repeat business; reflecting the growing demand for both the city and the venue.

For the first time ever, the International Society for the Scholarship of Teaching & Learning (ISSOTL) will be holding its conference in Europe.  Liverpool has been chosen as the host destination for 2010 which represents a major coup for the city and the country as previous events have been held in America, Canada and Australia. The ISSOTL conference will bring over 500 delegates to the BT Convention Centre and city for three nights.

Fiona Smith, who helped arrange the ISSOTL conference, said: “We really can’t wait for a fresh new conference destination. As this conference has not been to Europe before, bringing it to the UK is an opportunity for the international academic community to sample British hospitality and see Liverpool at its best.”

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Following suit is the National Union of Teachers (NUT), which is holding its annual conference at the BT Convention Centre Liverpool for the first time.  Taking place in April 2010, the five-day event will draw more than 1,500 teachers, government officials and media.  The large size of the delegation and length of their stay will have a positive impact on the city, which is estimated to reach £2m.

Testament to BT Convention Centre Liverpool’s quality of service and product is the announcement that the National Association of Head Teachers (NAHT) will be returning in 2010, following a successful event in 2008.  Over 500 members of the NAHT will return to the BT Convention Centre Liverpool for their two-day conference and exhibition.

Equally impressed with the venue is the Association of Teachers and Lecturers.  Having held its annual four-day event for 500 in early 2009, it has contracted both 2011 and 2013 events, confirming the venue’s noted status amongst professional conference and event organisers.

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Jacquie Rogers, General Manager said: “We are extremely pleased to welcome such a influential group of educational clients to the BT Convention Centre, part of ACC Liverpool.  The clients who are coming to us are a reflection of the commitment that we have to surpass expectations and really drive Liverpool forward as the UK’s pre-eminent destination for meetings, events and exhibitions.”

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Author: Editor