Social Media for Pharma

Assessing the importance of a distinct social media plan in preparation for FDA guidance in the pharmaceutical industry

Event Date: 13-14 Jan 2011
Location: Four Points by Sheraton Washington, Washington, DC, United States

key conference topics

Investigate the pending FDA guidance and how it will influence your social media strategy

Understand recent enforcement actions surrounding digital media usage

Discuss trends in social media and how they can advance the pharmaceutical industry

Evaluate how implementing a social media strategy into your DTC marketing plan will impact your organization’s bottom line

Explore different social media outlets and how they can improve communication with your patients and physicians

key conference features

Conference Chairperson: Howard Simon, SVP, Human Resources & Corporate Services, Associate General Counsel and Chief Compliance Officer at InterMune, Inc.

Expert Case Studies and Presentations Lead by Pharmaceutical, Medical Device and Healthcare Professionals with Responsibilities in Social Media, Compliance, Marketing and Regulatory Affairs

Illuminating Roundtable Discussions Each Day of the Conference

conference speakers

Earl Whipple
Senior Director Business and Digital Media Communications
AstraZeneca LP

Mark Gaydos
Senior Director and Acting Head U.S. Regulatory Affairs Marketed Products
Sanofi-Aventis U.S.

Karen S. Lowney
Senior Director, Global Compliance
Cephalon Inc.

Glenn N. Byrd MBA, RAC
Director Regulatory Affairs
MedImmune, LLC

Wendy Blackburn
Executive Vice President
Intouch Solutions

Gil Ben-Dov
VP Social Media Strategy
ResMed

Stead Burwell
CEO
Alliance Health

John Vieira
Sr. Director Marketing Operations and Strategic Services
Daiichi Sankyo

Gigi Peterkin
Former Associate Director, Interactive Media
AstraZeneca LP

Howard Simon
SVP, Human Resources & Corporate Services, Associate General Counsel, and Chief Compliance Officer
InterMune, Inc

Vanessa Costa
Corporate Compliance & Business Practices Manager
Endo Pharmaceuticals

Jim Dayton
Senior Director, Emerging Media
Intouch Solutions

Robert R. Müller
Associate Marketing Manager, Global Marketing
Roche Diagnostics, Diabetes Care

Mary Dunkle
VP Communications
National Organization of Rare Diseases (NORD)

Cindy Courtney
Director Regulatory Compliance
Sunovion Pharmaceuticals

Kristy Meyer
Social Media Manager
Sigma-Aldrich

Claudio Battaglin
Manager, e-Marketing
Bayer Inc.

Laura Kolodjeski
Senior Manager, Patient Solutions
Sanofi-Aventis