Newly confirmed speakers for 2011 show reflect live events’ importance to marketing
The 2011 Event Production Show (2nd – 3rd February 2011 at London Olympia) has announced a high-profile cast of marketeers to appear at Europe’s pre-eminent live event showcase.
Having noted the experiential shift of marketing since the turn of the century, Event Production Show organisers have recruited a cast of marketing professionals who will demonstrate the opportunities brands can harness through live events.
Rob Guterman of Big Fish Events has made a career from forging partnerships between big brands and music. The man who has formed marketing alliances including Volvic and V Festival, Strong Bow and the Isle of Wight Festival, and Malibu and Take That will chair a panel including James Williams, Head of the Olympic Torch Relay, Coca-Cola Great Britain and Jonathan Lee, Senior Sponsorship Manager at Virgin Media and Shane Murray, Promoter of Ibiza Rocks and brand consultant.
Kevin Jackson, Vice President Sales and Marketing EMEA at leading global experiential marketers Jack Morton, will reveal how the changing lifestyle of consumers holds the key to the future of marketing. Kevin will question to what degree social media and events can work together and the synergy between live events and marketing in a fun, fast and thought provoking session.
Access All Areas is pleased to confirm that LD Communications man Bernard Doherty will put the questions to Harvey Goldsmith on Tuesday 2nd February as part of the Access Sessions, in ‘When Harvey Meets Bernard’. Having worked alongside the impresario on shows and events since the 1970s, Live Aid and Live 8 among them, Doherty is uniquely qualified for the job, and Goldsmith, typically, will be bristling with opinions.
The announcement comes as marketers formulate their plans to capitalise on the Decade of Events in the UK to include; the royal wedding, 2012 Olympic Games, Diamond Jubilee 2014 Commonwealth Games and 2015 Rugby World Cup, as well as the thriving summer festival industry.
Kevin Jackson, Vice President Sales and Marketing EMEA, Jack Morton set the tone for his seminar: “Marketing is changing. Consumers are all facing an evolving reality; time is being squeezed, there’s more to be done, with less help. So they read more, watch more, listen more. Consume, digest and interpret. Let’s have a look at the way of world, the way we are, and the key role events will play in all our futures.”
Sarah Brownlee, Event Production Show organiser said: “This year’s show has an unmistakable marketing slant due to the inseparable link between live events and the ability to connect with consumers. With the number of high-profile global events arriving in the UK over the coming decade marketers will be keen to realise this potential, and our seminar programme will tell them how.”
