Fashion and tourism under the spotlight

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Events all about style scheduled for February at Fiera Milano, exhibitions and events based around fashion and travel excellence, with the thirty-first edition of BIT, the International Tourism Exchange.

First comes Milano Unica , atfieramilanocity, from 15th to 17th February, showing the trends for collections of fabric and clothing accessories for the coming seasons. An event enriched by the use of Fifties and Sixties vintage car models as part of the setting, illustrating style and design in all their forms.

Also at fieramilanocity, contemporaneously with Milano Unica (but closing on 16th February), Anteprima –  presents spring/summer 2012 collections, with 125 exhibitors from 6 countries (Italy, France, Spain, UK, Germany and Portugal). The previous edition closed with 1800 visitors, 20% of whom from overseas.

Back again, a fixed star in the fashion galaxy – Mi-Milano Pret a Porter, from 25th to 28th February, in the city location, for its fourth edition, establishing itself as launching pad for emerging fashion talent. This unique combination of trends and ideas never fails to innovate and astonish.

Finally, at Fiera Milano, for tourism and tourists we have BIT , the International Tourism Exchange, from 17th to 20th February, as always, packed full of ideas and suggestions for operators in all parts of this important sector. But also a fascinating and enjoyable public attraction, to discover new travel formulas and itineraries, from unique parts of Italy to famous international destinations.

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Author: Editor