Exhibitors’ views about ITB Berlin 2011

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Sengee Oyundelger, Director of the Mongolian presentation at ITB Berlin: “The cultural partnership with the ITB Berlin Convention enabled us to stage the largest display every by Mongolia at ITB Berlin. The entire package was excellent, with an outstanding combination of online presentation and promotion. Occupying three separate halls enabled us to present three different products. In addition to our main stand we also had stands devoted to environmental and cultural tourism.”

Mehdi Houas, Tunisian Minister of Tourism: “This is my first ITB Berlin. I am touched and overwhelmed by so much sympathy and so many discussions. My country has found many new friends. It was a significant moment for me to attend ITB 2011, an ITB at which Tunisia was quite rightly honoured. The contacts, the press conferences and the meetings with ministers from other countries enabled me to obtain a clearer picture of the international tourism market. Despite the many difficulties confronting us, nevertheless some very real opportunities exist for those who are prepared to take them. The information obtained through the UNWTO is of a very high quality and will be extremely useful for us. We are very grateful for such a professional and pleasant standard of organisation.“

Alberto Aldaba Lima, Tourism Minister of the Philippines: “For some months now tourism has enjoyed a new and higher standing. And ITB Berlin is a very good forum for new contacts and business. I have a very confident feeling.”

Petra Hedorfer, CEO of the German National Tourist Board (DZT): ”For Germany as a travel destination ITB Berlin 2011 was a thoroughgoing success and strengthens our efforts to continue to develop our position as one of the most popular destinations in Europe. However, the delight at the great popularity and the appeal of our country that was particularly evident this year at the world’s largest travel trade show was overshadowed by the news currently reaching us from Japan and which has come as a great shock to us. Our thoughts are now with our DZT staff in Japan, with their families and with our Japanese friends, colleagues and business associates.

Manuel Butler, Director, Spanish Tourism Board: “We are satisfied. We are expecting German tour operators to achieve good increases in 2011. The slightly negative trend in the number of visitors to Spain has been halted. Our mood is terrific.”

Özgür Özaslan, Deputy State Secretary at the Turkish Ministry of Tourism: “ITB Berlin is a good trade show among friends. We still have very good memories of ITB Berlin 2010, when we were the partner country. That brought us additional recognition.”

Tim Clark, President, Emirates Airline: “Once again ITB Berlin has proved its importance for the worldwide travel industry. Our presence at the trade show in Berlin was again highly successful and it is ITB Berlin in particular where we meet with industry experts, business partners and customers from our key markets. For many years the largest trade show participation by Emirates outside its home market has been in Germany. The new Airbus A380 display area with the on-board lounge and spa shower on our stand has met with a very positive response among our customers, visitors to the show and the media.“

Joachim Hunold, CEO, airberlin: “I am more than satisfied with the airberlin presentation at this year’s ITB. Apart from the many good discussions, the airberlin stand in Hall 9 was again a magnet for media representatives from all over the world, and for decision-makers from the tourism sector. Improved standards of comfort throughout the airberlin fleet and the expansion of our network through our partnerships with airlines such as Finnair, American Airlines and S7 all met with a good response and are evidence of our efforts to continue to expand this business sector. We have also announced our intention of making our flights even more eco-friendly in 2011 and to reduce fuel consumption to a record low of 3.5 litres/100 passenger kilometres.”

Gisela Thomas, Tourism Department of the Argentine Embassy in Berlin: “This was a wonderful trade show! We at the embassy staged three outstanding events with the Argentine delegation and all of them were very well attended. The mood in the Latin America pavilion is always fantastic.”

Valentin Kavakure, Chief Promotion Officer, Burundi Tourism Office: “For the first time in decades Burundi was once again represented with its own stand at ITB Berlin. I am delighted with the degree of professionalism with which this trade show is organised. I am very satisfied with our progress at this event and would be even more satisfied if we can succeed in retaining our new contacts with our partners in Germany. Our plan is to return each year to ITB Berlin in the future.

Ronald Sanabria, Vice President Sustainable Tourism, Costa Rica: ”In December 2010 we had the idea of using ITB Berlin in order to celebrate the tenth anniversary of the founding of our organisation and at the same time to seek new partnerships. In fact we have been able to sign agreements for three large joint ventures: with the German working group ARGE Latin America, with OPTUR from Ecuador and with INGUAT from Guatemala. They will ensure close ties between economic aspects and sustainability in accordance with out slogan – ‘follow the green path’. This is something for which a very strong awareness exists in Germany. For anyone with an interest in this field we can definitely recommend ITB Berlin as a way of meeting their requirements.”

Luz Elena Coloma, CEO, Quito Turismo, Ecuador: “I was attending this trade fair for the first time, because this is also the first time that Quito, the capital of Ecuador, has been promoted here independently. This is a massive trade show and a unique opportunity to make contact with the industry and the trade, with interested parties in Europe, and also with people from our own country who one does not meet as often as one would like.“

Dr. Alexander Trommen, CEO, APPSfactory: The trade show has been a very good one for us and provided a good opportunity to improve our profile in the fields of e-travel and mobile applications for the travel industry. Our initial contacts were very good and of a high standard, and I am confident that we have been able to acquire a number of projects.

Tobias Hallermann, CEO, komoot GmbH

“We have been very pleasantly surprised by the attention we have attracted and with the discussions. We received a great deal of media attention and had already made many appointments in advance, as well as spontaneous visits to the stand.“

Stefan Möhler, Proprietor, Netzvitamine

“We were very satisfied with this trade show. We met with the response that we had hoped for, the discussions were good as were the contacts. I was particularly pleased with the atmosphere at the eTravel World, where there was a sense of a new beginning and a culture of innovation. The participants showed a great deal of interest and held many discussions with one another.”

 

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Author: Editor