MERCEDES BENZ HOLDS ITS EUROTRAINING 2011 AT THE VILLAITANA RESORT

Villaitana Resort hosts the exclusive Mercedes-Benz EuroTraining Programme from January until the 12th April 2011

Over the past three months, Mercedes-Benz has been hosting its exclusive EuroTraining 2011 programme at the superb Villaitana Resort on Spain’s Costa Blanca.

The prestigious German automaker chose the Costa Blanca (Benidorm-Alicante) so that 13.500 of its delegates from all over Europe could experience the upgraded C-Class, the new C-Class Coupé, SLK-Class and CLS-Class vehicles.

This is the first event of its type to be held in Benidorm where in the space of 24 hours delegates are trained up and obtain a thorough knowledge of the new and upgraded models.  This training has been made possible by the infrastructure and location that the Villaitana resort offers.

All the resort’s conference rooms are being used for a variety of purposes from car exhibitions, accessory displays, conferences, training rooms, restaurants to gala halls and offices – a total of 22 interior spaces are currently occupied.   In addition, on the resort grounds, there are 260 cars waiting to be assessed and tested by the Mercedes delegates.

As well as including theory classes, the comprehensive training programme allows delegates to test drive the new models on different roads throughout the Alicante region.  The landscape as well as the climatic conditions makes Benidorm and surrounding areas the ideal place to hold an event of such magnitude.  During the test drives, the delegates become acquainted with  different towns in the Marina Baixa and three different routes have been prepared (Benidorm,Villajoyosa, Finestrat, Sella, Relleu, La Nucía, Polop, Altea, Callosa and Guadalest), thus promoting future tourism for the area.

The EuroTraining 2011 event is of great importance for Benidorm not only because it is taking place during a period of low tourism activity but also because the large number of delegates attending the training makes it an invaluable promotional opportunity for the city and region.

The organisation and delivery of the event has been undertaken by almost 340 people from Mercedes Benz and the staff at Villaitana resort who have worked to make this event an outstanding success.