Londoners join together to launch new London 2012 diversity pin badge

The London 2012 Organising Committee (LOCOG) has launched an age pin badge to celebrate one of London 2012’s six strands of diversity.

Londoners of all ages worked together on the design of the pin badge which shows the age progression of a person through a simple yet striking design. 

Molly, a 100-year-old Hackney resident, was specially presented with the pin badge at the launch event at Hackney Empire Theatre. Molly is a very active local resident who only retired from work a few years ago. She was joined at the event by a band called Strand, one of whose members was involved in the design of the pin badge, who played music to suit all ages and genres.

Paul Deighton, LOCOG’s CEO, said: ‘We want the London 2012 Games to be an exciting and enjoyable experience for everyone – whether young or old. This pin badge demonstrates our commitment to leaving a legacy of greater inclusion and understanding of diversity long after the Games have finished. We want to reach out to all parts of the community and connect them with London 2012.’

LOCOG is committed to making sure London 2012 is ‘everyone’s Games’ and staging an inspirational and memorable Games, in which everyone can take part and feel inspired.

The pin badge is now available to buy from the London 2012 shops and online.