Join the annual International and European Associations Congress, focused on: “Raising the value of your association.”
Announcing the Keynote Speaker: Andrew Keen, Author & Broadcaster
“Social Media and Web 3.0: A reality check”
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Andrew Keen provides a reality check in a world where membership organisations and businesses look to social media and digital strategies for their future. Sir Martin Sorrell said that Andrew’s latest book, “Digital Vertigo may be one of the few books on the subject of the internet that, twenty years from now, will be seen to have got it right”. |
| The current challenge for many membership associations is continuing to provide value to their professional members. But what are the risks/benefits and the long-term impact of the internet and social media? How can membership associations see beyond the hype and, as originally face-to-face networking organisations, remain relevant and retain their integrity. | |
Congress Streams
Delegates will be able to tailor their learning by following a combination of the following streams during the Congress:
- Conference and event development: Increasing revenues from events via sponsorship, sales and marketing
- International and European Congress Marketing
- Marketing & Communications
- Membership development
- Information and publishing
- Professional development, CPD and Online learning
- Apps technologies
- Opportunities for Commercialisation
Workshops
Delegates will also have the opportunity to attend educational workshops which will offer practical learning, both skills-based and by working through case studies, in a number of specialised areas including:
- Marketing for membership
- Member recruitment & retention
- Membership audits
- Apps for driving efficiency & new services
- Driving value out of your professional partnerships
The 4th Association Leadership Summit
Monday 16th July
This event is exclusively for leaders of associations and takes place on the first afternoon of the congress. Association heads will have the opportunity to examine and discuss “Commercialisation challenges & opportunities” with their peers, working together to find solutions in a professionally facilitated environment.
