Hotels.com thrill-seeker demonstrates efficiency and ease of mobile booking app
Stuntman Andy Bell uses Hotels.com’s mobile booking app while dodging thousands of runners and out-maneuvering two thousand pound bulls during the annual Running of the Bulls
DALLAS – August 16, 2012 – Hotels.com®, the world’s leading hotel booking website, today unveiled its Xtreme Booking 2 campaign, which features stuntman Andy Bell using the company’s mobile booking app while dodging thousands of runners and out-maneuvering two thousand pound bulls during the annual Running of the Bulls.
Known as an FMX rider and member of NITRO Circus, Bell booked his hotel in Pamplona, Spain through the Hotels.com app while racing to stay ahead of the stampede to demonstrate the ease and quickness of the app before arriving at Gran Hotel La Perla.
“The crazy thing is when they release the bulls, you are a hundred yards from them. The canon goes off and you see the people running towards you. My body and my mind are saying run, but I want to be right in front of the horns, I want to be there,” said stuntman, Andy Bell. “It was a big challenge trying to get the best run in possible while being on the horns of the bulls plus navigating through the crazy crowd of people, all while booking the hotel on the Hotels.com app. But it worked! In a two hundred yard sprint, with ten two thousand pound animals, I booked a hotel room! Got the confirmation, mission accomplished!”
With consumers increasingly using mobile apps to book travel from the road, the rising demand for simple mobile apps prompted Hotels.com to launch the second version of the campaign. The marketing campaign includes display ads and social media activation, as well as a new interactive game that will launch next week and will be available on the Hotels.com mobile landing page and via the Hotels.com Facebook page. The game will feature a virtual avatar racing to stay ahead of the bulls while navigating obstacles on the streets of Pamplona to the hotel. Users will then be invited to share the video, share their scores, or challenge friends via Facebook.
The Xtreme Booking 2 campaign arrives on the coattails of the newly released iPad 2.0 application. T
