PhoCusWright, the travel industry research authority on how travelers, suppliers and intermediaries connect, participates for the first time in FITUR, in a special session included in FITURTECH program, focused on online travel industry trends in 2013 and beyond
Madrid, January 22nd, 2013.- PhoCusWright, the travel industry research authority on how travelers, suppliers and intermediaries connect, will offer a special session included in FITURTECH – the main travel & technology debate forum in Spain and side event of the most important Spanish and Ibero American travel industry event, FITUR, International Tourism Fair in Spain.
The presentation “Innovation: Shaking Up the Travel Marketplace”, to take place on Thursday January 31st 2013 in stand 10B3, will bring up and reflect on the dizzying advances in technology, which are transforming the way consumers around the globe search, shop, book and share travel. This is the first time PhoCusWright participates in FITUR, and its expertise in the travel industry will help visitors to explore the most important innovations, opportunities and challenges impacting the European online travel marketplace.
Florence Kaci, PhoCusWright’s EMEA Director and European Market Specialist, will address how mobile adoption is soaring and empowering travellers, who are more and more hyper-connected and engaged in entirely new ways. The accelerated pace of innovation is disrupting business as usual, compelling travel companies to consider major strategic shifts, as well as the resulting new challenges will also be outlined. Finally, this session will provide an overview of the European online landscape and a virtual weathervane for gauging what lies ahead, as Kaci shares the hot topics and key trends that will shape the online travel landscape in 2013 and beyond.
