Attica’s culture and gastronomy featured as attraction poles for the Chinese tourist market

Share this

Regional Governor of Attica, George Patoulis: There are strong bonds of friendship with the Chinese people and significant prospects of collaboration in fields such as culture and thematic tourism.

In the context of its Tourism Promotion Strategic Action Plan, the Region of Attica under the coordination of the Directorate of Tourism and the Executive Regional Councilor for Tourism Promotion, Theodore Koutsogianopoulos, organised yet another press trip, entitled “Classical Athens: A Trilogy of Culture, Gastronomy and Wine”. The trip took place from 23 to 27 September 2019, with the valuable contribution of the Greek National Tourism Organisation Office in China and the Embassy of Greece in Beijing.

On the occasion of the foreign journalists’ visit, the Regional Governor of Attica, George Patoulis, stated:

“We have always maintained mutual bonds of friendship with the Chinese people. We are two countries with rich history and culture. There are great prospects of collaboration in fields such as culture, health and wellness tourism, education and sports. We were delighted to invite and host the Chinese Media representatives in Attica and give them the opportunity to experience its attractions and beauty. We will continue this course of action, reinforcing our extroversion”.

A group of eight (8) journalists from major Chinese media were hosted in Attica and were introduced to the treasures of cultural heritage and the diverse gastronomic scene of the region, in a trip that generously offered thrills and unique experiences. Participants in this press trip represented major Chinese printed and electronic media, new media, social media and blogs that specialise in tourism, wine and gastronomy.

Through the organised visits and tours at the Acropolis, the Ancient Agora and the Pnyx, the Chinese journalists marveled at world-famous archaeological sites and monuments of rare beauty, while they were impressed by the museums of Greece’s capital city. The Temple of Poseidon in Sounion truly thrilled the tourism journalists and bloggers, who enjoyed the time they spent at a nearby beach and dived into the crystal clear waters of the Saronic Gulf.

At the Stavros Niarchos Foundation Cultural Centre the foreign guests were acquainted with the modern face of Attica’s culture, while they also had the chance to experience the possibilities Attica offers in shopping, from local products to famous fashion designer brands.

The extraordinary gastronomy and wine of Attica were a true revelation for the participants in this trip. From awarded fine dining restaurants in majestic locations to street food at the bustling Monastiraki area, with its unique vibe and daily happenings, the gastronomic scene of Attica utterly thrilled the Chinese journalists. At a well-known winery in Markopoulo Mesogeas, they tasted awarded wine labels and learned all about Savatiano, the “king” of Attica’s vineyard.

During a special presentation held on Wednesday, 25 September 2019 at a central hotel in Athens, the Head of the Region of Attica Directorate of Tourism, Athina Kolyva, welcomed the group of foreign journalists, while the executives of the Directorate of Tourism showcased the geographic and thematic portfolio of Attica and the competitive advantages of its individual destinations for all year round, short break holidays.

Cheap Flights to Athens

OriginDeparture atReturn atFind tickets
Paphos12 May 202614 May 2026Tickets from 40
Budapest29 May 20266 June 2026Tickets from 42
Bratislava25 May 202627 May 2026Tickets from 45
Tirana1 July 20264 July 2026Tickets from 46
Warsaw17 June 20261 July 2026Tickets from 52
Bari11 May 202613 May 2026Tickets from 53
Chisinau16 May 202623 May 2026Tickets from 54
Vienna8 June 202617 June 2026Tickets from 55
Wroclaw5 May 20266 May 2026Tickets from 64
Milan12 May 202613 May 2026Tickets from 64
Catania10 May 202611 May 2026Tickets from 66
Venice3 June 202629 June 2026Tickets from 70
Kutaisi18 January 202722 January 2027Tickets from 75
Katowice26 April 202628 April 2026Tickets from 75
Nantes29 April 20266 May 2026Tickets from 76
Malta27 May 202629 May 2026Tickets from 77
London19 May 202620 May 2026Tickets from 78
Rome10 June 202614 June 2026Tickets from 80
Chania15 June 202621 June 2026Tickets from 80
Heraklion11 May 202611 May 2026Tickets from 81
Thira24 June 202629 June 2026Tickets from 83
Kerkyra25 September 202627 September 2026Tickets from 83
Bologna1 June 20268 June 2026Tickets from 85
Mikonos1 May 20267 May 2026Tickets from 85
Krakow26 May 202628 May 2026Tickets from 85
Bucharest24 June 20263 July 2026Tickets from 86
Istanbul7 December 202617 December 2026Tickets from 87
Lyon20 November 202625 November 2026Tickets from 88
Thessaloniki1 June 20263 June 2026Tickets from 91
Alexandroupolis6 August 202613 August 2026Tickets from 93

How useful was this post?

Click on a star to rate it!

Average rating 4 / 5. Vote count: 1

No votes so far! Be the first to rate this post.

Author: Vassilis

Vassilis is the founder and Executive Editor of XeniosWorld, Greece's leading English-language travel trade media since 1997. With 30+ years in media and hospitality, he's worked with over 200 luxury hotels and resorts across Greece. A marketing graduate with postgraduate studies, Vasileios specializes in hotel digital marketing, direct booking strategies, and tourism industry innovation. His insights reach 45,000+ hospitality professionals globally. Based in the UK and Greece, he's passionate about helping hotels leverage technology and data-driven strategies to increase revenue and reduce OTA dependency.