ITB Berlin NOW 2021 – News Highlights

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ITB Berlin NOW
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Interviews with CEOs from airlines, the hotel industry and tour operators – Saxony, the Official Cultural Destination, is promoting cultural attractions and a nature experience – ITB Berlin NOW and Statista present travel trends – Three influential women from the tourism industry receive the ITB IIPT Celebrating Her Awards

Tourism industry on course for recovery: good prospects for Easter holidays
Virtual ITB Berlin NOW with more than 3,500 exhibitors from 120 countries is helping the industry to restart
Easter holidays this year were still possible, both at home and abroad, what was needed was an intelligent testing strategy for the coronavirus. That was the opinion voiced by Norbert Fiebig, president of the German Travel Association (DRV) at the virtual opening press conference of ITB Berlin NOW.

Saxony presented as the official cultural destination partner of ITB Berlin NOW 2021
Numerous holiday attractions combining the natural world and culture
“I regard this trade show as a symbol of hope for the travel industry”, said Saxony’s Minister of State for Culture and Tourism, Barbara Klepsch, on Tuesday at the start of ITB Berlin NOW, which this year features the Free State of Saxony as the official cultural destination.

Where are we heading?
CEOs from TUI and DER Touristik at the ITB Berlin NOW Convention report on prospects arising from and following the crisis
Few industries have been as hard-hit by the pandemic as tourism. Friedrich Joussen, Chairman of the Board of the TUI Group, and Sören Hartmann, Chairman of DER Touristik Group, are using the ITB Berlin NOW Convention to explain how their companies intend to find a way out of the crisis.

Not all airlines want government assistance
Ryanair’s CEO is highly critical – head of Delta expresses his thanks to ITB Berlin NOW
The CEO of Ryanair, Eddie Wilson, was highly critical of the state support given to airlines during the coronavirus crisis. In contrast, the head of the US company Delta Airlines, Ed Bastian, expressed his gratitude for government assistance. This was revealed in the interviews they gave at the ITB Berlin NOW Convention.

Emirates and Air France-KLM anticipate a rapid recovery
At ITB Berlin NOW the CEOs Clark and Smith are focusing particularly on wealthy travellers
The CEOs of Emirates and Air France-KLM were optimistic that passenger numbers would soon return to normal around the globe. In interviews at the ITB Berlin NOW Convention they were pinning their hopes above all on the wealthy long-haul travel market.

A destination worth visiting any time of year
The Japanese capital Tokyo is presenting its many attractions at ITB Berlin NOW
The Japanese capital Tokyo is hosting the 2021 Summer Olympic Games and Paralympics. Whether or not international visitors will be allowed to attend is still undecided – all the same, Japan’s mega-city presented its attractions on Tuesday at ITB Berlin NOW.

Hotels and catering after the coronavirus: what remains the same, what will change? 2021
Hoteliers at the ITB Berlin NOW Convention: emerging from the crisis with optimism
The pandemic is being accompanied by a ban on accommodation. Hotel operations have come to a halt at many places around the world: The ITB CEO Interviews at the ITB Berlin NOW Convention provide an opportunity for top executives of leading hotel groups to provide insights into (hotel) life during and after the pandemic

Taiwan aims to be a paradise for cyclists
Taiwan’s ambition is nothing less than to become Asia’s paradise for cyclists
This objective was announced by project manager Frank Hou from the travel company Giant Adventure at the presentation by the Taiwan Tourism Bureau at ITB Berlin NOW.

Nature trips and outdoor activities in demand, business travel slumps
ITB Berlin NOW and Statista present short and medium-term travel trends
More trips at home, more trips in nature and outdoor activities: those are three travel trends revealed by the ITB World Travel Survey: Global Tourism Demand Forecast, a survey commissioned by ITB.

An isthmus that changed the world
Tourism minister presents Panama at ITB Berlin NOW
Panama is home to more bird and tree species than the whole of North America. That was one of the highlights that Ivan Xavier Eskilden Alfaro, the country’s tourism minister, personally presented at ITB Berlin NOW.

Holidays on board: “Like being in a secure bubble”
Cruise lines express their optimism at ITB Berlin NOW
During his ITB CEO interview at the ITB Berlin NOW Convention, Pierfrancesco Vago, head of Geneva-based MSC Cruises, admitted that this company found itself on a fast learning curve at the start of the pandemic: beginning in March 2020 the shipping line had to repatriate 70,000 passengers and 30,000 crew members from all over the world.

Locally many things now look different
Trend researcher Quinby at ITB Berlin NOW: placing hopes in high earners
In some cases there have been dramatic changes in the sort of local attractions associated with tourism, according to Douglas Quinby, founder of the Arival travel platform, at the ITB Berlin NOW Convention.

Women are reaching for the stars
ITB Berlin NOW honours three influential women from the tourism industry with the ITB IIPT Celebrating Her Awards
On Tuesday at the ITB Berlin NOW three influential women from the tourism industry received the ITB IIPT Celebrating Her Awards, which were being presented this year for the fifth time by ITB Berlin and the International Institute For Peace Through Tourism (IIPT), Section India.

Secure eco-systems for travellers
Monika Wiederhold from Amadeus calls for health information to be integrated in IT solutions at ITB Berlin NOW
“We cannot go back to the way things were“, said Monika Wiederhold quoting WHO General Secretary Tedros Adhanom Ghebreyesus at her introductory speech at the ITB Berlin NOW Convention. The CEO of Amadeus Germany GmbH called for the creation of secure eco-systems with the help of new technologies.

Dominican Republic focusing on economic recovery
The island nation is presenting its responsible tourism recovery plan at ITB Berlin NOW
Petra Cruz from the tourist board of the Dominican Republic in Frankfurt showed her delight on the Brand Card of ITB Berlin NOW. The safety concepts that her home country had implemented had even convinced Zurab Pololikashvili.

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Author: Editor